NBAA Convention News

PrivateFly Rolls Out Winter Routes for 'City Pairs'

 - December 3, 2020, 10:58 AM

PrivateFly has developed a new set of fixed-rate charter routes for its City Pairs program. Part of the Directional Aviation portfolio, PrivateFly launched City Pairs in 2019, offering fixed and guaranteed pricing on route pairings with specific aircraft.

This year’s routes reflect the increasing demand for charter flights as clients look to escape lockdowns, particularly during the holidays in Europe or for the winter sun in the Middle East, PrivateFly said. The new pairings include from London to winter travel destinations such as Dubai and the Canary Islands, among others.

“Following the month-long UK lockdown, we are now seeing a rise in flight demand as we approach the end of the year, with clients heading to a variety of destinations in Europe, and a strong interest in flights to Dubai,” said PrivateFly CEO Adam Twidell.

The company added that the program offers lower-than-average prices on the same or an equivalent aircraft. For example, through January 31, it is offering a one-way flight between London and Dubai for £42,100 ($56,600) on a select fleet of super-midsize aircraft, including the Embraer Legacy 650 and Praetor 600. Meanwhile, shorter flights from London to Geneva and Chambery (in either direction) are priced at £14,000, while flights to Tenerife or Las Palmas cost £29,000. PrivateFly is using the 13-seat Legacy 600s for those routes. These pairs are available through the end of this year.

“By committing to volumes on routes that are operationally efficient, we can ensure clients can avoid the uncertainty of private jet charter pricing in the open market, which can vary considerably and increase at peak times when aircraft availability is limited,” Twidell added.